What should we make of all of this? In March of 2021, a year into the pandemic, New York magazine coined the term “Zizmorcore”-after the iconically New York weirdo doctor-as a way to describe a very hyper-local, city centric style. Michael Kors teamed up with Katz's for Vogue World in September. These days, the big flex is throwing parties in spaces not typically meant for partying, the weirder the better. This was merely the latest instance of brands and promoters taking SNL legend Stefon’s idea of “New York’s hottest club…” seriously. And Kith, being a brand that loves to celebrate its New Yorkness, wanted to get in on that. Not the cool new restaurant, nor the cool new bar. The longer answer goes something like this: every December, Dyker Heights becomes the capital of Brooklyn Christmas, with nearly every house in the neighborhood trying to outdo its neighbors with Christmas lights. (When I asked around, answers ranged from "owned by a friend of Kith owner Ronnie Fieg’s" to “loaned to Fieg by a really good customer.) So why, exactly, had Kith ventured so far afield of the spots that fashion brands typically pop up?The short answer is: because iconically New York spots, the less cool the better, have become some of the hottest locations in fashion. As far as I could tell, nobody famous owned it. The house wasn’t a particularly notable Brooklyn brownstone. The lucky few allowed past the bouncers and onto the driveway could snag a box of the streetwear brand’s collab with the cereal, along with some of the clothing made for the drop. Swimming on the surface of my drink, next to a piece of white chocolate with the Kith logo on it, were a couple of floating Cocoa Puffs. This wasn’t a spiked hot cocoa, mind you just an amped-up, overly-chocolatey take on the classic made by the famed chef Jacques Torres-who was also there, for whatever reason. M Social Hotel Times Square, 226 West 52nd Street New York, NY 10019 Balldrop.Easily the strangest thing I did this holiday season was spending a night hanging out in the roped-off front yard of a Dyker Heights, Brooklyn McMansion, waiting for a hot cocoa courtesy of the streetwear brand Kith. Information and disclaimers on New Year's Eve parties, visit the Times Square All information on this page is provided by third parties./ /For general Participate in indoor dining and entertainment under Key to NYC regulations Public spectacles in the world, all in the comfort of the M Social Hotel'sĪs of December 27, children 5–11 must show proof of at least one vaccineĭose and people 12 and over must show proof of full vaccination to You’ll forge unforgettable memories while witnessing one of the greatest Wonderful guests in a safe environment to ring in your New Year in style, Standing with your favorite drink in hand, surrounded by You’ll be high above the crowded streets with a direct view of all This is THE place to be to watch the New Year’s Eve Ball Drop in Times Revelers from all over the world back to New Year's Eve in Times Square!! In New York City this December 31st with a fun-filled gala to welcome Save to Calendar 20:00:00 01:00:00 America/New_York NYE2022: M Social Times Square New Year’s Eve Ball Drop Viewing Party The internationally-renowned M Social Hotel Group is making its presence felt For general information and disclaimers on New Year's Eve parties, visit the Times Square New Year's Eve parties page. Standing with your favorite drink in hand, surrounded by wonderful guests in a safe environment to ring in your New Year in style, you’ll forge unforgettable memories while witnessing one of the greatest public spectacles in the world, all in the comfort of the M Social Hotel's exclusive event space.Īs of December 27, children 5–11 must show proof of at least one vaccine dose and people 12 and over must show proof of full vaccination to participate in indoor dining and entertainment under Key to NYC regulations.Īll information on this page is provided by third parties. You’ll be high above the crowded streets with a direct view of all the action. The internationally-renowned M Social Hotel Group is making its presence felt in New York City this December 31st with a fun-filled gala to welcome revelers from all over the world back to New Year's Eve in Times Square!! This is THE place to be to watch the New Year’s Eve Ball Drop in Times Square.
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