![]() ![]() The most important thing for BlackBerry is to show genuine traction with sticker sales in Latin America, Africa, Middle East and Asia. The early adopters of BBM were indeed businessmen the premium price of BlackBerry models created an aura of exclusivity around BBM and as the app became available for iOS and Android users, younger consumers have flocked to the software platform that still carries some remnants of high income status in emerging markets. The surge of early interest may imply that many iOS and Android users of BBM in emerging markets are, in fact, younger than BlackBerry users were a few years ago. Moreover, usage of stickers takes time to percolate through the user base of the messaging system as consumers new to the idea begin experimenting with it and the portfolio of sticker books expands to various niches and genres (sports teams, pop stars, unicorns vomiting rainbows). But it's also worth noting that the sticker launch is so fresh that many BBM users have probably not even updated their app. ![]() Of course, this could all be early curiosity that fades away. The new feature also seems to be goosing download volumes, as BBM is moving back to Top 50 iPhone download status in UK, Canada and India. BBM is a Top 100 app measured in revenue generation in 10 countries. It's certainly interesting that BBM is already performing on par with Viber in app sales considering Viber was recently valued at nearly $1 B and it has a long head start over BBM in offering in-app purchases.Īs a matter of fact, the early interest in BBM stickers is so high that BBM has shot to #18 on Indonesia's iPhone sales chart of all applications, as well as #32 in South Africa. Immediately after the sticker feature debut, BBM started beating far more established rivals with bigger user bases. Indonesia has been a battleground for all leading messaging apps. In South-East Asia's keystone app market, Indonesia, BBM is also already at #3 on Social Networking revenue chart, with rivals LINE at #1, Path at #2, Viber at #6, KakaoTalk at #14 and WeChat at #18. It is worth noting that the Asian sticker giants LINE and WeChat are at #22 and #37. In Africa's biggest smartphone market, South Africa, BBM has rocketed to #3 on iPhone Social Networking app chart measured by revenue generation. ![]()
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